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Tested Technical Guide To Social Media Management
Is it getting harder for you to juggle all the social media responsibilities in addition to your core business?
In addition, since a marketing agency works with multiple clients, you get experts that are experienced in what works and what doesn’t.
Outsourcing Your Social Media Gives You Increased Posting Speed & Consistency
You already know that the internet is open 24/7.
So if your capable outsourced agency is offshore, your business is always in the 'on-mode.'
This makes it ridiculously easy to engage with your target audience much faster.
As you dedicated agency cranks out your content at a much faster rate, you gain more likes, re-tweets and shares faster than your in-house team.
The advantage of this business relationship is that more people get to read your posts more and in less time.
Seriously, you cannot brush off the benefits of outsourcing your social media now that you know its positive impact on your overall business success.
3. Social Media Management Services
Credit: Deposit Photos
What social media management services are you using to skyrocket your online presence?
How do you decide which services are the best fit for your business goals?
The reason why we’re raising those questions is that social media has made it ridiculously easy for small to medium size businesses to reach a boundless expanding audience.
Small or medium-sized businesses in, particular can use the awesome power of social media to drive insane traffic to their websites without breaking the bank.
When used as part of your holistic marketing strategy that combines traditional and digital marketing, social media becomes an affordable, personal, and scalable way for you to attract your target audience to your website.
Juggling every social media marketing tasks can be taxing.
Therefore, in other to be successful in online marketing, you have to be organized.
When you consider all the social media management tasks from creating content, posting, engagements, reporting and analytics, it can get pretty overwhelming for social media marketers to execute every day.
However, there are many great social media management tools that make it easy for your content to be posted to the right audience and at the right time.
But with tons of enterprise and free social media management apps on the internet, how do you know which tools will help you stay ahead of the curve?
Frankly, it is not an easy task.
But to make it easy for you to choose effective social media management tools, you would need to put your business goals in writing.
After you put in writing what you are trying to accomplish, there are other factors you need to consider.
For instance, if you work with a team, how that team likes to work and collaborate as well as budget and working hours of your team are important factors to consider.
The most basic function of a social media management software is that it makes it ridiculously easy for a trained person or organizations to connect their many social media accounts.
From that dashboard, you can post content, manage, monitor and analyze engagements.
Many of these online applications make it easy to have real-time and automated postings to different social media networks at the same time.
For instance, with one click, you can schedule the same post to go to different social media accounts like Facebook, Twitter and Google+.
After the post, some of these management platforms allow you to keep track of what your audience and your competitors are saying.
After the post, some of these management platforms allow you to keep track of what your audience and your competition are saying.
Not only that, but some of these tools allow you to evaluate the interests of your audience.
In other to gain an unfair advantage over your competition, you would need to take advantage of these other tools:
Having considered these social media management tools, where are the social media management jobs?
Is your startup or small business struggling to use social media to boost your brand awareness and connect with a wider audience?
Do you want to know the best ways to use social media to develop your brand awareness and to boost the sale of your goods or services?
If you’re new to social media management, it is possible that your small business will exceed your well-defined business goals starting with just one connection.
However, it is quite understandable that to some, social media marketing can be intimidating if not taken seriously.
#1. Why You Need Social Media For Your Small Business
According to Statista, in 2019, it is estimated that there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017.
That is a lot of eyeballs searching for services or products that you probably offer.
So, if you are not interacting with those people on the internet that could buy your products or services, your competitors are.
Another important fact is that social media helps you to build brand awareness, increase your customer base, and connect with current and prospective customers.
In fact, one study revealed that a whopping 90% of marketers say that social media is important to their business.
Another interesting part of that survey is that 82% of those surveyed worked in businesses that had less than 100 employees.
As a startup or small business owner, you already know that there are tons of business tasks to accomplish with your limited resources.
And you don’t want to go the traditional marketing route because it can be a drain on your limited funds.
On the other hand, social media marketing offers you a pretty low-cost marketing alternative.
In fact, it gives you a direct line to current and prospective customers.
#2. Small Business Branding Using Social Media Management
The first step in building a brand that rocks is to research your business goal.
What is it that you want your small business to achieve?
In other words, what are your business goals?
After you’ve put in writing, your business goals, you will need to define your customers and potential ones.
Who Is Your Target Audience? (Persona)
As a startup or small business, it is very important that you know your buyer persona because without customers to buy your products or services, you’re not going to make any money.
In fact, almost every business decision that you make revolves around the buyer – your customer.
The whole idea is to bring in the maximum number of customers to your website and to optimize the likelihood that they’ll buy your products or services with time.
Since social media management is all about connecting with your audience on an authentic level, you have to intimately understand your current and potential customers.
How do you create a buyer persona?
Creating a persona doesn’t have to be intimidating. It leads to a better product or service, better marketing, and a better business.
In other words, it’s a small investment you make that pays off big time.
You start creating your buyer persona by defining your target audience.
Each individual character profile is distinguished by name, professional and personal background like age, gender, education, ethnicity, family status, interests etc.
As you define each persona, write down the details and find images that represent each of the personas in your target audience.
Next, solidify your message to fit your audience.
Based on what you know about your defined target audience, what are the key problems or concerns you can address or solve?
Amplify and make clear the pain points for each character and write it under each profile.
Below that, write down three key marketing messages you want to communicate to that audience.
After you’ve created the specific profiles for your target audience, you will be able to target your message to them appropriately.
Now that you’ve defined your personas and message, now is the appropriate time to find out which social networks they prefer.
Keep in mind though, that all the social media channels are not created equal.
As you examine the different social media channels, keep in mind that each one has a different primary audience and focus.
Given the wealth of platforms available in the rapidly changing social media landscape and with each platform evolving in new and inventive ways, how do you determine which social media management agency is an awesome fit for your company or brand?
It is not an easy task.
The reason being that it takes experience and the mastery of multiple social media networking channels to get traction so as to skyrocket your marketing goals.
And social media being the incredibly dynamic beast that it is, evolves in reputable ways with new platforms eagerly making grand entrances in the global social media landscape.
It gets better.
Let’s talk about the behemoth of the online search engines – where everyone wants to be seen on top.
If you guessed Google followed by YouTube, you doing better than lots of folks.
Is the social media agency that you want to hire way ahead of the curve in their chosen keywords or phrases in Google’s search results?
If they can do that for themselves, you take it to the bank – they can deliver the same results for business or brand.
And then learn more by reading:
If you’ve decided that we’re a great fit for your social media management tasks, we’re ready and eager to promote you massively and aggressively as an Anaconda would
Society for Family Health (SFH) is one of the leading public health non-governmental organisations (NGOs) in Nigeria, implementing programmes in Reproductive Health/Family Planning; HIV and AIDS prevention and treatment; malaria prevention and treatment; primary health care system strengthening and maternal, newborn and child health care. SFH works in partnership with the Federal and State Governments of Nigeria, the Global Fund, United States Agency for International Development (USAID), Department for International Development (DFID), Bill and Melinda Gates Foundation, Merck for Mothers, Children Investment Fund Foundation among other international donors. We offer professional opportunities for career advancement, a good working environment and competitive remuneration. We require competent candidates to fill the following positions below:
Public Alert No. 0011/2019 – Recall of Eva Premium Table Water 75cl Due to Change in Colour and Presence of Particles.
The National Agency for Food and Drug Administration and Control (NAFDAC) has directed Nigerian Bottling Company Limited to recall Eva Premium Table Water 75cl as a precautionary step pending investigation by the Agency. The company voluntarily reported to NAFDAC on June 20, 2019, a change in colour of the product from colourless to light green and presence of particles in two lots.
The affected Eva Premium Table Water 75cl was produced between 22nd and 23rdMay, 2019 at Nigerian Bottling Company Limited, Asejire, Ibadan, Oyo State.
The details of the affected Eva Premium Table Water 75cl are:
Name of Product. Production Date. Best Before Date
Eva Premium Table Water 75cl. 22/05/19.14.27 AC4220520
Eva Premium Table Water 75cl. 23/05/19.15.15 AC4230520
Eva Premium Table Water 75cl produced by Nigerian Bottling Company is registered by NAFDAC. The NAFDAC Registration Nu…
THE General Superintendent of Deeper Life Bible Church, Pastor William Kumuyi, Saturday, maintained that the church will not be handed over to ‘rascals’ who are not portraying the image of Christ in their character.
Kumuyi made the declaration via a satellite broadcast from headquarters of the church in Lagos, while teaching on the topic, ‘Fear Not: The Promise Is Still Good’ during the Faith Clinic session at the ongoing Deeper Life National December Retreat, holding at the Deeper Life Conference Centre (DLCC), which started on Friday, December 21 and ends December 25.
He said the church will not condone any form of rascality and rebellion because the word of God never encourages that and is a strange behaviour capable of taking one to hell fire.
He said: “We are not going to hand the church over to rascals, over to rebellious people that want to scatter everything that is good that the Lord is doing. If you …