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Tested Technical Guide To Social Media Management

social media management

Is it getting harder for you to juggle all the social media responsibilities in addition to your core business?
In this comprehensive guide, we'll walk through the fundamentals of social media management.
We will also address the challenges that you may face so that you can traverse the social media landscape in style.
Let's dive deep in.
By using the table of contents below, you will be able to navigate through this guide effortlessly.
Social media management is a series of actions taken to manage content and interchange of communication across multiple social channels. 
Such a social media management blueprint may include being on and managing multiple social media platforms like Twitter, Facebook, Instagram and YouTube. 
Social media management is more than just posting updates on multiple social media profiles.
It also includes engaging with your target audience and executing campaigns that generate reach and visibility.
Effective strategies include engaging efficiently with different people on multiple social media platforms.
A social media marketing team also uses different social media management tools to skyrocket their clients' social media presence.
Companies that are savvy with social media hire a social media management agency or they create a competent in-house team.
Whether part of an in-house or outsourced team, social media managers schedule posts, respond to questions, manage communities and participate in conversations. 
Those that have mastered this strategy, combine their social customer service tasks with their social media management programs.
Advantages Of Outsourcing Social Media Management. 
If you run a small business or you’re part of a small team, it is very likely that you are juggling a lot of tasks including your core business.
So, it is very likely that you don’t have the time to manage your social media accounts effectively on multiple social media channels.
Faced with continuing their dismal performance on the ever dynamic social media space or concentrating on their core business, many savvy companies and organizations choose to outsource their social media management tasks.
What’s involved in outsourcing your social media management?
Outsourcing your social media management tasks simply means giving a marketing agency permission to manage your social media accounts.
The accounts that a social media management agency may be trusted to manage include Twitter, Facebook, Instagram and LinkedIn.
It is not always an easy decision to outsource your social media management to a consultant.
And that's because there are many risks involved in letting an outside agency be the voice of your brand on multiple social media networking channels.
Therefore, it’s important that you research very thoroughly the agency you intend to hire.
Doing so will help you find a high-quality social media management agency that is a good fit for your business goals and at a price that you can afford.
Whether in-house or outsourced, the responsibility of managing your social media account rests with a social media manager.
What are the advantages of outsourcing social media management?

Outsourcing Social Media Management Saves Time

One of the most important advantages of outsourcing your social media management is that it saves you plenty of time.
And the reason why we're talking about saving time is that business owners juggle a lot of business activities.
Is that true with you?
Outsourcing your social media frees up more time for you and the in-house team.
Your team can spend that time on your core business - the main tasks you hired them for.
You can do whatever tickles your fancy with your own time.
Outsourcing Social Media Management Saves Money

Maybe, we should talk about saving money first instead of saving time.
What do you think?
However, you slice your decision, saving money is one of the major reasons why companies outsource.
How does that happen?
You save money when you outsource because you don’t have to deal with the costs associated with hiring and training new team members.
Additionally, you don’t have to worry about payroll taxes, healthcare and related costs.
You Get Access To Professional Marketers

With a professional outsourced social media agency, you get experienced professional marketers and their insight.
In addition, since a marketing agency works with multiple clients, you get experts that are experienced in what works and what doesn’t.

Outsourcing Your Social Media Gives You Increased Posting Speed & Consistency

You already know that the internet is open 24/7.
Great!
So if your capable outsourced agency is offshore, your business is always in the 'on-mode.'
This makes it ridiculously easy to engage with your target audience much faster.
As you dedicated agency cranks out your content at a much faster rate, you gain more likes, re-tweets and shares faster than your in-house team.
The advantage of this business relationship is that more people get to read your posts more and in less time.
Seriously, you cannot brush off the benefits of outsourcing your social media now that you know its positive impact on your overall business success.
3. Social Media Management Services
Credit: Deposit Photos
What social media management services are you using to skyrocket your online presence?
How do you decide which services are the best fit for your business goals?
The reason why we’re raising those questions is that social media has made it ridiculously easy for small to medium size businesses to reach a boundless expanding audience.
Small or medium-sized businesses in, particular can use the awesome power of social media to drive insane traffic to their websites without breaking the bank.
When used as part of your holistic marketing strategy that combines traditional and digital marketing, social media becomes an affordable, personal, and scalable way for you to attract your target audience to your website.
Having said that:
Social Media Management is the process that ensures that you get reliable and qualitative leads and conversions.
Outsourced social media management saves you money and keeps your brand in front of many eyeballs.
This, in turn, saves you time that you use in laser-focusing on your core business.
But how do you choose the best social media management services that will boost your online presence?
Let’s get started.

Choose Your Social Media Management Services

It is highly important that you develop a strong social media marketing strategy if you’re serious about effectively reaching and engaging your target audience on social media.
This your road map will help you develop an online personality and voice that has the same consistency as your overall marketing communications.
As you work with your documented business goals you will be able to align your plan with specific social media management services.
Here are social media management services to choose from:
  • 1. PR and social media
  • 2. Drive traffic to a website.
  • 3. Grow a targeted audience and brand awareness.
  • 4. Create and publish epic content.
  • 5. Article writing.
  • 6. Channel-specific social media services.
  • 7. Strategy planning.
  • 8. Setting up Social Media Accounts.
  • 9. Listening and monitoring.
  • 10. Research and analysis.
Now that we’ve listed the different social media management services that many outsourced social media management agencies offer, let’s explore deeper each of those services.

#1. PR And Social Media

Every brand has a unique story.
By adding PR strategies such as media releases and case studies to social media engagements you can get extraordinary results. 
Public relations and social media are about direct engagement with an audience.
Therefore, by combining social media with PR, it’s an impact that skyrockets your profile, reputation and credibility exponentially.
Further, your capable outsourced management agency makes sure that your story is compelling, human, helpful and holistic.
Such a brand story is told through many channels: including your visual identity, tone of voice, PR and social media channels.

#2. Drive Traffic To Your Website

Social media is awesome for building brand recognition. It can also give your website a major boost in traffic. 
How do you do it?
One great way to get that boost is to share your content on social media more than once.
Then engage and build relationships on each network.
Being readily available for customers, brand loyalists and potential buyers it helps you nurture these people through the purchasing process. 
A well-managed social media business page can drive new traffic to your website, generate new leads, increase sales and boost brand mentions. 

#3. Grow A Targeted-Audience And Build Brand Awareness

Many marketers who have not uncovered the hidden trove of treasures in social media think that just having large numbers of fans and followers on multiple social media channels is a marketing success. 
It is true that many small businesses want tons of followers.
After all, we’ve been told that there is power in numbers.
The true ‘social’ is consistently building sustainable followings that are not just passionate about your products and services but are your raving fans.
This mind-blowing.
The genius of social media is your ability to strategically catapult your social media following to laser-targeted audience anywhere in the world that tickles your fancy.
Contrary to what some might believe, being a social media manager is more than just posting content.  
Social media managers are responsible for the overall management of a brand’s multiple social channels. 
Yes, they post content, engage with their target audience, respond to their comments as well as manage social media partnerships with other brands. 
They also lay out and execute social media marketing campaigns.
Then they collect and analyze the data from those campaigns. 
Additionally, they work with the graphics team to create illustrations, images, infographics and memes for their multiple social media accounts.
Moreover, a social media manager tracks how much traffic is driven to the brand’s website through social media.
Armed with such metrics and insight, a savvy social media manager takes note of what content is performing well and which ones are not.
With such analytics, she and the editorial team can tweak the content so as to grow the site’s audience.

Here Are The Most Important Skills A Social Media Manager Needs:

#1. Writing And Editing

Well written articles can skyrocket your online engagements and increase your organic reach.  
They also help social media managers craft a memorable brand experience.

#2. Customer Service

Many people are using social media to engage with brands or voice their complaints.
To highlight how huge this is,  J.D. Power study finds that 67 percent of consumers use social media to ask specific questions or find help resolving problems.

#3. Working Knowledge Of Search Engine Optimization (SEO)

An effective social media manager understands the importance of keywords and how search engine optimization (SEO) affects social media.

#4. Skill In Analytics And Reporting

A well-executed social media campaign results driven.
The ability to analyze data and to prove a return on investment a necessary skill for social media managers.

#5. Design And Photo Editing

A successful social media manager, though not required to have a degree in design, should have a good eye for design.
And also be able to recognize and create images that are on-brand.
This is highly significant because people remember 65 percent of a message that has an image and only 10 percent when it does not.

#6. Research And Planning

Research and planning will help a social media manager to uncover what the audience wants so as to tailor the content accordingly.  

#7. Video Creation

Video has become an important content that should not be ignored.
Therefore, social media managers need video creation skills to create and optimize compelling content for platforms like Facebook, Instagram, LinkedIn and Snapchat.  
After you’ve considered all the tasks that a great social media manager juggles, you may decide to outsource your social media tasks to a competent agency.
But for how much?
Photo Credit: Deposit Photos
As a social media management agency, one of the most common questions we are asked is:
Many others ask the same question in a slightly different way:
What is the price to hire a social media management agency or consultant?
If you’re thinking of outsourcing your social media marketing, you’d agree that this is a great and very important question.
Even though social media is free to set up, it takes time, experience and effort to be successful at it.  
That is why small to enterprise businesses that have figured out the huge commitment involved, outsource their social media management.
The price varies from agency to agency, their experience, the number of social media channels you want manages and a whole lot of other factors.
A professional social media management agency in the U.S can charge you anywhere from $1,000 to $15,000 per month.
Now that you have a general idea of how much social media management costs, how do you go about getting started with hiring a social media management agency?

Social Media Management Process

#1. Initial Consultation

The consultation starts with a social media audit.
Since there are many social media channels to choose from, a social media audit uncovers what’s working and what isn’t working.
Then we take a critical look at each platform to identify a few critical KPI indicators to measure progress.
The information we gather will help us in our strategic plan.

#2. Strategic Planning

If the business does not have a social media plan, this is the time we develop one for it.
Sometimes our team finds out that the business not have a blog page and has no idea what content marketing is.
In such a situation, we educate the company on the importance of having a blog page and epic content.

#3. The Social Media Management Set-up

Once we have our strategy in place, we get to work on setting up the website and social media pages. 
If the company has a social media presence, sometimes we redesign the profile and background images for effective branding.
At other times, we just start from scratch.

#4. Social Media Management/Ongoing Support

Social media management is all we do.
We manage all your daily postings, engagements with your audience, replying to messages and managing paid ads.
We listen and monitor our social media efforts and at the end of the month, we send to our client a report of our performance.
The works!

As far as content is concerned, we have writers, graphic designers and a video team for producing content that is helpful, human and holistic.
You can read about the breakdown of social media management cost here.
Now that you have a general idea of how much social media management costs, how do you go about getting started with hiring a social media management agency?

Social Media Management Process

#1. Social Media Management Initial Consultation

The consultation starts with a social media audit.
Since there are many social media channels to choose from, a social media audit uncovers what’s working and what isn’t working.
Then we take a critical look at each platform to identify a few critical KPI indicators to measure progress.
Additionally, we answer the following questions:
  • How successful are you in engaging with your audience?
  • What does your competition do in the social media landscape?

#2. Social Media Management Strategy Planning

If the business does not have a social media plan, this is the time we develop one for it.
Sometimes our team finds out that the business not have a blog page and has no idea what content marketing is.
In such a situation, we educate the company on the importance of having a blog page and epic content.

#3. Social Media Management Set-up

Once we have our strategy in place, we get to work on setting up the website and social media pages. 
If the company has a social media presence, sometimes we redesign the profile and background images for effective branding.
At other times, we just start from scratch.

#4. Social Media Management / Ongoing support

Social media management is all we do.
We manage all your daily postings, engagements with your audience, replying to messages and managing paid ads.
The works!

As far as content is concerned, we have writers, graphic designers and a video team for producing content that is helpful, human and holistic.
You can read about the breakdown of social media management cost here.
Juggling every social media marketing tasks can be taxing.
Therefore, in other to be successful in online marketing, you have to be organized. 
When you consider all the social media management tasks from creating content, posting, engagements, reporting and analytics, it can get pretty overwhelming for social media marketers to execute every day.
However, there are many great social media management tools that make it easy for your content to be posted to the right audience and at the right time.
But with tons of enterprise and free social media management apps on the internet, how do you know which tools will help you stay ahead of the curve?
Frankly, it is not an easy task.
But to make it easy for you to choose effective social media management tools, you would need to put your business goals in writing.
After you put in writing what you are trying to accomplish, there are other factors you need to consider.
For instance, if you work with a team, how that team likes to work and collaborate as well as budget and working hours of your team are important factors to consider.
The most basic function of a social media management software is that it makes it ridiculously easy for a trained person or organizations to connect their many social media accounts.
From that dashboard, you can post content, manage, monitor and analyze engagements.
Many of these online applications make it easy to have real-time and automated postings to different social media networks at the same time.
For instance, with one click, you can schedule the same post to go to different social media accounts like FacebookTwitter and Google+.
After the post, some of these management platforms allow you to keep track of what your audience and your competitors are saying.
After the post, some of these management platforms allow you to keep track of what your audience and your competition are saying.
Not only that, but some of these tools allow you to evaluate the interests of your audience.
In other to gain an unfair advantage over your competition, you would need to take advantage of these other tools:
Having considered these social media management tools, where are the social media management jobs?
Is your startup or small business struggling to use social media to boost your brand awareness and connect with a wider audience?
Do you want to know the best ways to use social media to develop your brand awareness and to boost the sale of your goods or services?
If you’re new to social media management, it is possible that your small business will exceed your well-defined business goals starting with just one connection.
However, it is quite understandable that to some, social media marketing can be intimidating if not taken seriously.
#1. Why You Need Social Media For Your Small Business

According to Statista, in 2019, it is estimated that there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017.
That is a lot of eyeballs searching for services or products that you probably offer.
So, if you are not interacting with those people on the internet that could buy your products or services, your competitors are.
Another important fact is that social media helps you to build brand awareness, increase your customer base, and connect with current and prospective customers.
In fact, one study revealed that a whopping 90% of marketers say that social media is important to their business.
Another interesting part of that survey is that 82% of those surveyed worked in businesses that had less than 100 employees.
As a startup or small business owner, you already know that there are tons of business tasks to accomplish with your limited resources.
And you don’t want to go the traditional marketing route because it can be a drain on your limited funds.
On the other hand, social media marketing offers you a pretty low-cost marketing alternative.
In fact, it gives you a direct line to current and prospective customers.
small business social media management

Image source: iStockPhoto
This pretty low-cost marketing alternative comes with a ‘price.’
The money you save in dollars, you invest in time. 
With social media marketing, you have to be creative, agile and efficient with the limited resources you have so as to achieve the HUGE results you envisioned.
Having said that, how do you go about doing it?
How does a startup small business owner with limited resources, establish and build her brand using social media?
What social media management services should you start with?

#2. Small Business Branding Using Social Media Management

The first step in building a brand that rocks is to research your business goal.
What is it that you want your small business to achieve?
In other words, what are your business goals?
After you’ve put in writing, your business goals, you will need to define your customers and potential ones.

Who Is Your Target Audience? (Persona)

As a startup or small business, it is very important that you know your buyer persona because without customers to buy your products or services, you’re not going to make any money. 
In fact, almost every business decision that you make revolves around the buyer – your customer.
The whole idea is to bring in the maximum number of customers to your website and to optimize the likelihood that they’ll buy your products or services with time. 
Since social media management is all about connecting with your audience on an authentic level, you have to intimately understand your current and potential customers.
How do you create a buyer persona?
Creating a persona doesn’t have to be intimidating. It leads to a better product or service, better marketing, and a better business. 
In other words, it’s a small investment you make that pays off big time.
You start creating your buyer persona by defining your target audience.
Each individual character profile is distinguished by name, professional and personal background like age, gender, education, ethnicity, family status, interests etc. 
As you define each persona, write down the details and find images that represent each of the personas in your target audience.
Next, solidify your message to fit your audience. 
Based on what you know about your defined target audience, what are the key problems or concerns you can address or solve? 
Amplify and make clear the pain points for each character and write it under each profile.
Below that, write down three key marketing messages you want to communicate to that audience.
buyer personas
After you’ve created the specific profiles for your target audience, you will be able to target your message to them appropriately.
Now that you’ve defined your personas and message, now is the appropriate time to find out which social networks they prefer.
Keep in mind though, that all the social media channels are not created equal.
As you examine the different social media channels, keep in mind that each one has a different primary audience and focus. 
Given the wealth of platforms available in the rapidly changing social media landscape and with each platform evolving in new and inventive ways, how do you determine which social media management agency is an awesome fit for your company or brand?
It is not an easy task.
The reason being that it takes experience and the mastery of multiple social media networking channels to get traction so as to skyrocket your marketing goals. 
And social media being the incredibly dynamic beast that it is, evolves in reputable ways with new platforms eagerly making grand entrances in the global social media landscape.
It gets better.
Let’s talk about the behemoth of the online search engines – where everyone wants to be seen on top.
If you guessed Google followed by YouTube, you doing better than lots of folks.
Now:
Is the social media agency that you want to hire way ahead of the curve in their chosen keywords or phrases in Google’s search results?
If they can do that for themselves, you take it to the bank – they can deliver the same results for business or brand.
And then learn more by reading:
If you’ve decided that we’re a great fit for your social media management tasks, we’re ready and eager to promote you massively and aggressively as an Anaconda would

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