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#Advocacy : Competences during the advocacy process 

Advocacy Tree

NB: Advocacy is key in life, and needed in every aspect of life.

1. Understanding of the overall political system including political rights and responsibilities of citizens and power holders.


  1. Understanding of the policy making system and power relations.

  1. Understanding of the advocacy process and practice and the role of public opinion.

  1. Understanding of economic and social rights, including relevant policies, laws and international covenants.

  1. Overall analytical abilities.

  1. Knowledge and use of many different advocacy strategies.

  1. Skills in strategy development and planning such as:
    • Visioning
    • Problem identification, selection and analysis
    • Problem definition and issue framing
    • Systematic research
    • Goal setting
    • Stakeholder analysis for advocacy
    • Analysis of the macro environment and political scene
    • Target identification
    • Tactic / activity selection and design
    • Setting monitoring and evaluation measures
    • Strategy implementation
    • Monitoring changes
    • Evaluation of advocacy effort and application of lessons learned.

  1. Leadership competencies needed for well-run organisations and coalitions undertaking advocacy:
    • Ability to recognize and maximize the actual and potential strengths of individuals
    • Capacity to run efficient energizing meetings
    • Conflict resolution and consensus-building
    • Coordination, organisation, administration and financial management
    • Democratic and group process skills; team building
    • Application of principles of accountability and democratic decision-making
    • Popular education to expand members’ political awareness, confidence and participation skills
    • Skills in motivating, attracting and sustaining workers and members and in expanding constituencies
    • Perseverance when the going gets tough or results don’t appear to be happening
    • Flexibility and opportunism; able to react quickly to mistakes, to unexpected events and opportunities
    • Fundraising
    • Creativity, sense of humour, ability to affirm and publicly recognise other people’s contributions

  1. Competencies directly related to implementing advocacy strategies:
  • Media knowledge and experience
  • Lobbying, public speaking, persuasiveness, negotiating and debating skills
  • Participatory research, producing and disseminating grassroots knowledge
  • Investigating and accessing concealed information, conducting and producing policy-relevant research
  • Knowledge of legal system and litigation

  1. Mobilising resources and power:
  • organising coalitions
  • mobilizing members and affected populations
  • garnering credible expertise from recognised experts
  • conducting campaigns
  • canvassing etc.

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